Work / Torch · 2022
TorchAn enterprise-ready brand for an executive coaching platform.
- Client
- Torch
- Role
- Brand, talent and strategy partner
- Services
- Brand platform, brand strategy, visual identity, recruiting, acquisition support
(Overview)
Build an enterprise-ready brand for Torch, an executive coaching platform with a vision to be truly integrated for Learning and Development leaders.
Founded in 2017 by Cameron Yarbrough and Keegan Walden, Torch connects executives and emerging managers to top coaches, combining human intelligence and digital technology. Its brand needed to represent the premium service it delivers.
We developed the foundational brand platform and strategy, recruited the team needed to get there, and facilitated an acquisition that pulled the business forward by years. The result is a bold look and feel, made for Torch’s next chapter.
(Results)
1,500+Leaders coached, across 250 rapid-growth companies
$40MSeries C raised in May 2022
$300MPre-money valuation
“As experienced brand builders, they brought a curiosity to our partnership that uncovered what our business really needed, and then rolled up their sleeves and ran a process to make it happen.”