Work / VergeSense · 2022
VergeSenseA clearer brand for workplace intelligence.
- Client
- VergeSense
- Role
- Brand strategy and design partner
- Services
- Positioning, verbal identity, visual identity, brand assets
(Overview)
Help a workplace intelligence company explain its value as the way people use offices changes.
Remote work, distributed teams and flexible offices were reshaping workplace needs. VergeSense needed a brand foundation that made its market opportunity clear.
We developed the positioning and translated it into visual and verbal identity work, creating assets to express the company’s role in the changing workplace.
(Results)
PositioningA clearer market story
IdentityAligned visual and verbal expression
Brand assetsDesign supporting the new positioning
“When building a company, it’s not always enough to have a great product. Equally as important is how you communicate that product to the market. We were looking for a partner that could help us think holistically about how we position ourselves, both visually and verbally, and how we show up in the market. [They] helped us do just that.”