TarciA new name and brand for continuous intelligence.

Leadgence had cracked accurate, timely data on small and medium businesses: a massive market that is fragmented and turns over fast. But its name focused on leads, only the tip of what the product does for organizations.

We put a stake in the ground on its other differentiator, data collected and analyzed continuously: Continuous Intelligence. The new name, Tarci, nods to the tarsier and its great night vision, finding the actionable signals clients look for. We built the visual system out of that story and a go-to-market plan for the 2023 launch.