Work / FLX Sports · 2025–2026
FLX SportsA new name and identity for a sports-tech platform.
- Client
- FLX Sports
- Role
- Brand strategy and design partner
- Services
- Positioning, naming, brand identity, messaging, web design
(Overview)
Reposition NILX as FLX Sports, a sports technology ecosystem with a brand and website that express its broader ambition.
The agency-era name, identity and website no longer matched the product vision. The team needed a clear story for athletes, universities, brands and investors.
We aligned stakeholders around the new positioning, developed the FLX Sports name and identity, and rebuilt the messaging and website structure around Athlete Arena and FLX ID. Launch assets carried the identity into social channels.
(Results)
New identityNaming, visual system and messaging
Web structureProduct storytelling and a news CMS
10+On-brand social assets created
“I know what I want in my head, but I’ve never been able to translate it on paper. You turned what I imagined into something far better.”
“The direction and approach we are taking on this is the exact caliber we need. Very enthusiastic about where this is heading!”