Uncharted

Work / Consumrz · 2023

ConsumrzBrand and product design for a global beta launch.

Client
Consumrz
Role
Brand and UX design partner
Services
Brand strategy, messaging, visual identity, web and app UX
The Consumrz wordmark with its smiling character on a mint background

(Overview)

Create a brand and user experience for a two-sided marketplace preparing to test 5 markets in under 100 days.

Consumrz needed to explain its offer to both sides of the marketplace and build trust across its website and app, all on a compressed premarket timeline.

We combined on-the-ground research in Israel with brand strategy and messaging. Working with the VP of Product and in-house designers, we carried the new identity across the website, app and app-store experience.

The Consumrz logo in four colorways: yellow, black, purple and mint
“It’s a Win-Win” badge: the Consumrz character high-fiving a phone
The Consumrz high-five mark and wordmark printed on textured paper
Three poses of the Consumrz character
Consumrz app icons in mint, black and yellow

(Results)

2023Beta launch supported
On timeAgreed design work delivered
Brand to appIdentity carried across digital touchpoints
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